http://www.wstrncv.com/magazine

It's edgy, raw and true to highlighting the subcultures of western civilization. Enjoy the grunge people.

Skateboard pro, Danny Way (best known for jumping the Great Wall of China (four times)), elaborates on how he views skateboarding as a way for children to understand sustainability and appreciate our environment.  He has partnered with the Action Sports Environmental Coalition (ASEC).


"It was more or less my escape vehicle from some of the issues I was dealing with at home as a child. At a young age I didn't really have anything more than a skateboard to get me from point A to point B. As a result of the time I was spending on the board, my skills progressed pretty rapidly."



In a career that now spans twenty-two years, pro skateboarder Danny Way has accomplished some gravity-defying feats. He's jumped the Great Wall of China (four times), set the Guinness World Record for speed on a skateboard, taken three straight Gold medals at the X Games, and has been immortalized digitally in his own video game. Often called the best skateboarder in the world, he was also one of the first pros to support the Action Sports Environmental Coalition (ASEC).

GOOD: Why become a pro skateboarder?
Danny Way: It was more or less my escape vehicle from some of the issues I was dealing with at home as a child. At a young age I didn't really have anything more than a skateboard to get me from point A to point B. As a result of the time I was spending on the board, my skills progressed pretty rapidly. With skateboarding, I feel like the possibilities are endless when it comes to exercising my creativity. With my [type of] brain, I need a new canvas every day.

G: How did you become involved with ASEC?
DW: I’ve been friends with Frank Scura [the founder of ASEC] since 1995. His vision and ideas are amazing. I represent ASEC because I believe in the cause and what it represents, and I do what I can to support it.

G: Why do you care about the environment?
DW: Nature plays a part in everything I do. Surfing is a dance with Mother Nature and the energy that’s being organically generated by the ocean. With skateboarding, you’re feeling the sun outdoors. You’re enjoying the mountains when you snowboard. I love the planet and everything in nature we’re so blessed to borrow and use, and I’m not okay with what’s happening with the environment. I support helping reverse the damage being done to our planet.

G: What do you find most compelling about ASEC’s goal for action sports athletes to serve as eco-conscious role models for kids?
DW: Kids have a lot longer on the planet than most of us, so we’re using the ASEC platform to plant the seeds of sustainability and grow a bunch of conscious minds. ASEC represents the strongest, gnarliest athletes on the planets and a lot of us care about the planet. If we’re recycling and eating organically and thinking about what kind of gas mileage our cars are getting, then kids see it’s cool to care and think about sustainability as a way of life. Kids look up to us; they follow what we do.

Screen capture from Way's video game, Skate 3

G: What do you enjoy most about being involved with ASEC?
DW: I get to go to cool places and talk to neat people and share in great knowledge from ASEC panels and seminars and events. It’s always a pleasure to be part of it, because there are so many people who care and so many conscious minds.

G: As someone who’s achieved some incredible skateboarding feats in your career, any goals for the future?
DW: I appreciate what I’ve accomplished, but there’s a lot left to do. It’s not about winning championships and getting points anymore; I’ve done that. To keep the fire burning for me, I need to create new challenges. It’s about creating new tricks and maneuvers. And I’d like to break all the records I have right now—by a significant degree.

G Why do you think ASEC is so important?
DW: In the last ten years, sustainability has gotten so mainstream, with the distribution of organic products in every grocery store by brands that used to be only in tiny hippie health food stores. ASEC has played a big part in turning on big industry to the concept of greening businesses and using cool sports to market eco-products and ideas. It’s a hub we all use in action sports to keep connected and to go out and articulate our vision of sustainability. Really, it’s just a community of people trying to do good for kids and the planet while being cool and having a ball.

L.A. Day/L.A. Night: Slideshow: Places: Design Observer

Photographer and pilot Michael Light sores over the coastal west, snapping shots for a series of eight books. "In his photos of Los Angeles, he focused on its extremes, contrasting the land of perpetual sunlight with its deep, expansive darkness. Now Light (a fantastic name for a photographer) has collected the photos in L.A. Day/L.A. Night, a beautiful 72-page book featuring 30 images of the city captured from above."

Check it.

Yesterday was 65 and sunny.  Contrary to belief, Los Angeles is not always so; I'm pretty sure it has rained every weekend for the past month.  Not feeling quite right about having to sit in an apt with my newly washed canine, I called up my friend Ashley, grabbed my longboard and head out to Venice Beach.  Most of my close friends are familiar with hobbies.  Cycling, skateboarding and photography tend to be topics of conversations when in Venice.  I find it particularly easy to talk about cycling, skateboarding and photography while in Venice because that usually means we've been hanging out at the beer garden or taking shots of tequila on the outside deck of The Whaler.  Needless to say, both liquids spark my excitement for these hobbies.

Bicycles and skateboards are wonderful means of transportation.  You save money on gas, lower your carbon footprint, and have an opportunity to more closely discover streets.  My bike's name is red.  My board's name is Mo (short for Sector 9 Mokase).  I am undeniably almost always equipped with a camera or two.  Can't say I enjoy being in pictures, but I certainly enjoy taking them.  Every time we skate, cycle or walk by a wall covered in what others would call "just graffiti", I say, "Check out the art!"

Guess what.  Sometimes girl friends are better at putting two and two together for you.  Lo and behold, the conception of "Lo and Mo", my new blog dedicated solely to my photos of street art discovered while skating or cycling around.  I'm still working out some kinks before I start uploading more photos.

Check it out and let me know what you think :-)

I KNOW I somehow have connections to this but I can't for the life of me remember what they are and who they are with... :-(

Production Starts on Sustainable Bamboo Bikes in Ghana - The Earth Institute, Columbia University

purse 'n boots: malibooty: Love the photography, love the art (clothes). Getting my booty to malibooty in 2 days. Inspiration served.

Just to clarify, I decided to get into photography because of this guy...

Germinal Roaux.

Check out his music video photo montage to "Rome" by Phoenix.

http://www.youtube.com/watch?v=3sQdED3tpeo